Benefits
Time is Money
How can other online brokerage firms offer such low
commissions? Simple. Usually they receive a rebate for each trade or
share sent to a market-making firm for execution under a practice called
payment-for-order-flow. These rebates help subsidize the rock-bottom
commissions charged by these online brokerage firms. This arrangement
raises some questions about whether online brokerages are always seeking out the
best price for their customers' orders.
Execution delays could also be encountered by sending your order to another firm
for execution. It takes time for the order to go to your online broker then
onto the market-making firm for execution. For example, you submit a market
order to sell 500 shares of ABCD with your $10.00 online broker. You know
that ABCD can move very fast so getting a quick execution is a priority. If
it only moves 1/4-point from the time you submitted your order, you are
lucky. Even at 1/4-point movement you are talking about a $125.00
difference. Sure enough, the stock moved against you 1/4-point before your
order was filled. Now, how much did you actually save going with the lower
commission rate? The ECN's our software uses will provide you Direct Access
to the market. It will search market makers and other ECNs for the best
available price all under YOUR control.
Direct Access
Time is money--With direct access, your order is
sent to the market for rapid fills. You do not have to wait for a broker to
place the trade for you. TradePro offers multiple order entry systems including:
Nasdaq Stop Orders
Nasdaq stop orders are held on the servers, giving traders unprecedented flexibility. Set your price, route stops and stop limits via Archipelago, and our system will activate the order as soon as the stop is hit, even if you are no longer online.
12 Hours Trading
Trading is available from 8am-8pm EST.
All securities
transactions are offered through Terra NovaTrading, L.L.C. - a NASD, SIPC and
PSE member firm.
Level II
Watch the Nasdaq market makers bid and offer (see the supply and demand) in real-time. These windows display all the market makers' prices on a given stock along with recent trades. Level II works for listed stocks as well, displaying entire quotes including regional exchanges.
Customer Service
Customers are our top priority at TradePro; therefore, our customer service is a top priority also. Providing prompt answers to our client's questions is essential. We do not believe in making you wait! Expect to speak with the same few people who will know you on a first name basis--not as an account number. To trade, you must be fast and accurate with your decisions. We understand this, and in order for you to do your best, you can rely on us to do our best.
"TradePro, how can we help you?"
Online Support Chat Room
TradePro is always striving to improve its services and reliability for each and every client. As an additional tool, we have a real-time chat room to allow our clients the ability to keep their computer on and communicate with us. This feature is especially useful for clients with only one phone line.
Simplified Tax Reporting
TradePro clients can download their daily trade reports into a Quicken Interface Format
(QIF) file. Once downloaded, you can import the resulting file into your Quicken Investment Account for easy tax reviewing records.
Special Deals & Discounts
We have a list of deals and discounts! Call for details.